If you’ve used Uber, there’s a good chance you love it. The company lets users request an immediate black car service from a mobile app. The car usually arrives in a few minutes and takes you wherever you want to go. The fee is automatically charged to your credit card on file.
The service launched in Summer 2010. By February of this year they’d raised $12.5 million, with Benchmark leading the most recent round. That valued the company at $60 million.
Now, Uber says it’s worth $300 million. At least that’s what it’s telling venture capitalists while pitching a new round of financing. Some have passed. But others are still at the table.