Apple Tells Developers To Stop Using White iPhone Images

Recently a startup I know was heavily pressured by Apple to change their iOS app marketing material. The problem? The app was shown with a white iPhone image on their website.

That’s the first I’ve ever heard of Apple freaking out over the color of the iPhone skin in third party marketing materials. I asked a bunch of app developers if they’d ever heard about this, and none of these other developers had. And some prominent apps, like Flipboard and Path, use the white iPhone on their sites.

Apple has clear guidelines on the use of ios device images. There’s no specific rule about using only black device images, but there is a requirement that only approved images can be used. All of those approved images are black.

The private written communications I’ve seen from Apple, though, are quite clear on the restriction. In verbal communications they’ve said that they’re reserving use of the white iPhone for their own marketing materials.

Any other app developers out there that have been pressured by Apple to only use black device images? Dalton Caldwell, the CEO of App.net, works with thousands of developers to help them market their apps. He says he hasn’t heard a word about this. They may, soon.

10 thoughts on “Apple Tells Developers To Stop Using White iPhone Images

  1. incaunipocrit says:

    Reblogged this on The Blogspaper.

  2. Maybe the new white-iphone has new restrictions in place (dev agreement) or a new webkit, for which people will have to rewrite apps for?

  3. Results News says:

    I also never listen about this. I have seen while iPhone photos on lots of sites

  4. Alex Shaikh says:

    That is something very odd to me, why would apple gone crazy about the color of iphone.

  5. nwells172 says:

    I really like your site, do you have any ideas on how I can start a web design blog?

  6. harold hansen says:

    “There’s no specific rule about using only black device images, but there is a requirement that only approved images can be used. All of those approved images are black.”

    Not true: http://www.apple.com/pr/products/iphone/iphone.html

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