The part that didn’t get much coverage was actually only part of the Nudge feature. Most of Nudge is simply a way of asking friends to take pictures or say something about what they’re up to right now. Which is great.
But the part that I really like as both a user and an investor: When you look at your friends list it names and shames users who haven’t logged in recently.
Most of my friends are logging in very regularly. But there are exceptions. David Sze (an investor) hasn’t been there for three weeks! Y Combinator partner Harj Taggar – a month! Kevin Marks – 2 months! Mark Pincus (also an investor) – a week! Google+ exec Bradley Horowitz hasn’t stopped by for two months.
On the other hand, most of the Kleiner Perkins partnership seems to be logging on daily. They seem to have way too much leisure time on their hands. As are many others.
It’s the little features like this that give products their personality. There’s just enough stick here to maybe shame users into logging in more often, eventually creating a habit and becoming a more obsessive user. I like it.