Prop 37 is on the California Ballot. It seems inoffensive enough – all it requires is for food in California to be labelled if it contains genetically modified stuff. Some sixty countries already require this, including all of Europe, Japan, Brazil, Russia, India and China.
Not here, though. Not if the huge food companies can stop it. Nearly $35 million has been raised to defeat Prop 37, with at least $1 million each from companies like Monsanto, Dupont, Pepsi, Nestle, Coca Cola and Conagra. General Mills, Del Monte, Kellogg, Hershey, Smucker, Ocean Spray, Sara Lee and lots of other big food companies have also made large donations.
Supporters of Prop 37 have raised just $4.1 million.
Some people think genetically altered food is just fine, and they may be right. But there’s at least some evidence that it isn’t fine. And while we’re figuring that out, what’s wrong with simply telling consumers what’s actually in the food they’re eating?
Nothing’s wrong with that. Unless you’re a huge food company that uses tons (literally) of genetically modified food in your products and don’t want people to know that.
First, he’s matching every dollar in donations to support Prop 37. Donate here on indiegogo -“Kick the mutant asses out of your food!” (you have to watch the video above to get the double entendre). Indiegogo is an excellent crowdfunding platform for causes that allows matching funds.
But Partovi is also using Facebook to help spread awareness. He’s asking people to post their thoughts on Facebook and include “Yes on 37 Contest Entry” in the update.
And if you really want to support Prop 37, he’s asking you to use the new Facebook Promote feature where you can pay $7 to make sure more of your Facebook friends and subscribers see your message.
Why Facebook? Says Partovi “My goal is to run ads on Facebook, where you can’t fool people with deceptive ads, because the community’s opinions speak louder.”
Partovi has a good point. We live in a democracy, but too often huge corporations dictate how that democracy works. We can use technology to make it all work again. And what happens in California can snowball into change throughout the U.S.:
What happens in California doesn’t stay in California:
This is just the start. If passed, Prop 37 will benefit not just California but all Americans. To cite Michael Pollan’s brilliant NY Times essay, this is the moment of truth for a much larger nationwide movement.
This vote is also symbolic, because it is not Democrat vs Republican, but people against big corporations. Voters from all points of view care about what they feed their families, and Prop 37 has strong support from both ends of the political spectrum.
What hinges on the outcome is whether the people in this country can take back control of the system. I’m using Indiegogo, the open, global crowd-funding platform, because even outside America, watchful eyes are waiting to see what happens.
We are California. We are the pioneers. We are the creatives and the risk-takers. If anybody can figure out how to win this, we can. Prop 37 FTW!
Do this. Fight the evil mutant corn. Even if it is sort of delicious.