It was, whoa, nearly six years ago that I humbly requested that Twitter give us the ability to follow someone without actually having to listen to them talk.
Why would we need such a feature?
But there are a lot of people who for some reason are greatly offended when you don’t reciprocate a follow…on Twitter… When this happens (and it happens a lot), you have a choice – deal with the fallout (“that guy is such a jerk”) or just friend the person and avoid the pain. Here’s the problem, though. When you follow too many people the service just becomes unusable.
The Fake Follow looks like a normal follow to the other person, but to me it’s like I didn’t follow them at all. This solves the ego stroking issue (and related problems) that so many people have, and it keeps the content stream clean and usable.
Twitter announced that exact thing today.
Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The muted user will still be able to fave, reply to, and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted them, and of course you can unmute at any time.
They’re calling it “Mute,” but we know exactly what it is. A Fake Follow. A glorious thing.