I fondly remember the days I would head down to the local Blockbuster to rent a few movies. Those days are clearly over, I eventually just started buying movies on demand from Comcast.
I’ve learned over time, though, to keep my laptop or phone handy while picking out those movies. Comcast gives a little bit of information about the movies, but nothing from users or professional critics. Since they occasionally push sub par stuff onto their lists, presumably because they’re being paid to promote it, it’s worth it to check it out on IMDB, Rotten Tomatoes or Metacritic.
Not only do I dodge a full bullets, but a good third of the time I just get preoccupied browsing the Internet and I never bother downloading a movie.
Now, I just use Apple TV. I didn’t get around to buying one until late last year, and I only bought it so that I could mirror my iPad on my TV through AirPlay (so that I could look up movie reviews, lol). Long story short, I realized yesterday that I’m now using Apple TV for 90% of my TV time, switching to cable for the occasional look at the news.
And I’ve done that almost entirely because Apple has Rotten Tomatoes reviews available to view when you want to rent a movie.
It’s such a small thing, but it makes it worth the slightly higher wait times for download and the slightly higher price they charge over Comcast. It’s details like that, that make products great and able to compete on more than price.
Of course, sometimes you have to be your own man. I’m watching The Rum Diary no matter what Rotten Tomatoes says about it.