We used to see this a lot with MySpace hires, where new execs would come on board having never used the product.
I think Twitter’s new PR Chief Gabriel Stricker is a great PR exec from my past interactions with him. But the man went through the entire interview process without ever actually having sent a tweet (here’s his account)?
From Reuters: “Former Google spokesman Gabriel Stricker is moving to Twitter to lead its communications team, he announced Wednesday via his first-ever tweet on @gabrielstricker.”
Huh. That would have been a nonstarter for me.
Update: Someone sent me a message saying Gabriel used to have a private Twitter account, so the Reuters story isn’t accurate.
Uncrunched 