A few months ago Daily Booth CEO Brian Pokorny told me that most of his team was working on a second product. “What is it?” I asked, “A mobile photo sharing app?”
I was joking, because everyone and their mother seemed to launch a mobile photo sharing app in the last year or so, to the point that we groaned whenever we saw a new one.
“Yes. And it’s going to liberate the countless photos that everyone has stuck in their phones.”
“Ha ha. Seriously?”
“Yes.”
“No, you’re not serious.”
“Yes.”
“Hah.”
And so the conversation went. I didn’t believe him until he pulled out his iPhone and showed me an early internal version of Batch, his new mobile photo sharing app.
Batch is now in the iPhone app store.
And it is absolutely amazing.
Batch allows people to create albums, called “Batches,” with photos from an event or whatever. Yeah, not so exciting. But it lets you auto upload them as you take them from the app, and you can mass select photos already stuck on your iPhone as well.
That last sentence is the important one. We all have hundreds or thousands of photos on our phones that we’ve never bothered to upload to Facebook or Flickr. Batch makes it exceptionally easy to do that, dozens at a time.
You sign in via Facebook, so it already knows your friends. Tagging them into Batches is really easy as well. They’ve taken a lot of time with the interface and it’s both beautiful, fast and functional.
It’s the perfect app to add to my new iPhone (with Google Voice!). Android users will have to wait a bit to use it.
Photos can be kept private or shared with others. It’s amazing seeing notifications pop up in real time as new photos are added to a Batch while you’re still at an event.
There are some features I’d like to see them add to Batch soon. Multiple people can’t contribute to a single Batch, they have to create their own. So there will be multiple Batches at a single event when all your friends start using this.
I’d also like to have the ability to tag photos, not just batches. And I’d like to be able to download or bookmark individual photos as well. Right now you can only see a list of all Batches you’ve been tagged in. That’s great, but over time that list will become unmanageable.
But the app as it is today is absolutely great, and I’ll be using it constantly. As I tag friends at events they’ll get notifications on Facebook, so they can see the photos. This will spread fast.
As for Daily Booth – Pokorny says it’s still growing nicely (they just passed 1 million users), and the team will continue to develop both products. The company has raised about $7 million to date. It was originally part of Y Combinator.
Try this. You’ll love it.